Posted by Planning a corporate conference event in Singapore? Before you start calling venues and entertainment, read this guide covering key tips for executing a successful Corporate Event Planning.
Choose an Inspiring Venue
Fancy hotels and convention centers host plenty of events, but finding a unique venue can make your event stand out. Consider museums, cultural sites, or creative spaces that align with your company brand. Renting a furniture warehouse or hip urban space shows creativity.
Outdoor venues like gardens and rooftops also inspire, especially in Singapore’s tropical climate. Just have a backup plan or rent tents in case of rain. A vibrant, memorable venue gets attendees excited to participate.
Cater to Your Audience
Understand the demographics and preferences of who will attend your Singapore corporate event. Is it a professional crowd expecting elegant cuisine and décor? Or a younger group that would appreciate trendy dishes and music?
Match entertainment and menus to your audience’s tastes. A mix of Western and Asian food caters to local and international guests. If guests will be networking and mingling, serve passed finger foods rather than formal plated meals.
Tech-savvy guests will expect excellent Wi-Fi and device recharging stations. An older crowd may appreciate large screens and microphones so they can see and hear presentations. Catering to your attendees makes them feel valued.
Watch the Budget
Corporate events can have surprisingly high costs that blow out budgets. Watch for hidden fees at venues like electricity usage surcharges and service fees. Solutions like furniture rental, renting dishes, and A/V equipment also bumps up costs quickly.
Provide transportation if guests will travel between venues, which could require coaches or taxis. Set realistic budgets by researching average vendor rates in Singapore. Work with vendors accustomed to corporate events who can suggest cost-saving measures.
Schedule Rehearsals
Murphy’s Law says anything that can go wrong will. Avoid embarrassing glitches at your corporate event by scheduling rehearsals ahead of time.
Have the event staff do a full run-through at the venue to catch issues early. Test A/V equipment and room setups to ensure flawless technology and seamless transitions between sessions. Provide speakers a chance to practice their remarks and presentations on site.
Arrange Entertainment
Skip boring down-time at your corporate event by organizing entertainment for guests throughout. Live music is great for mingling receptions. Flashy cultural performances wow crowds between sessions. Interactive games and contests keep guests engaged and having fun.
Comedians and emcees maintain energy and flow between speakers or presentations. Consider organizing local entertainment like lion dances, Bollywood dancers, martial arts displays, or Chinese acrobats for a Singaporean flavor.
Carefully Manage Registration
Nothing sours a corporate event faster than registration headaches. Avoid long lines by providing ample staff and check-in stations. Verify your attendee list and event capacity before sending invitations.
Use registration software to easily check-in guests and print badges, reports, and name tags. Set up self-check-in kiosks so on-site staff can handle issues and exceptions. Ensure someone manages waitlists, walk-ins, and guest needs. Test registration processes before the event.
Plan Attractive Signage
Strategically place signage so guests can easily navigate all event locations and sessions. Post directional signs indicating restrooms, exits, and transportation pick-up points.
Print a schedule of sessions and activities for each guest. Place engaging signage onstage explaining key event information and thanking sponsors. All signage should follow your event branding and design for professionalism.
Capture Moments on Camera
Hire photographers and videographers to document your corporate event. Stage photo backdrops and professional lighting to capture quality images. Candid shots of guests mingling and enjoying activities bring life to your event recap.
Take videos of speakers and special moments to share online after the event. Collect photos and videos in one online gallery guests can visit to relive the experience. These memories visually convey the success of your corporate event.
Pick the Perfect Giveaways
Don’t underestimate the power of event giveaways and swag to create buzz. Unique, useful promo items make excellent corporate event favors guests will appreciate.
Choose giveaways that represent your Singapore event’s theme or brand. Tech accessories like power banks and phone chargers delight gadget-loving attendees. Practical items like reusable water bottles and folding umbrellas come in handy in Singapore.
Food gifts like goodie bags and snack boxes are crowd-pleasers. Personalize giveaways with the event name and date. Hand out gifts at registration or place keepsakes at each seat. Send guests home with shareable moments and useful souvenirs.
Plan Engaging Team Building Activities
For corporate events focused on connecting employees, team building activities break the ice. Friendly competition brings coworkers together.
Classic team games like tug of war, relay races, or sangkut challenge colleagues to collaborate. Trivia games test how well they know the company and each other. Scavenger hunts send teams running around the event venue vying to win.
Get creative with uniquely Singaporean team building activities. Organize an Amazing Race-style challenge incorporating tasks involving local culture. Or blend networking with cooking at a hands-on Asia cuisine-themed activity.
Make Healthy Menu Choices
Providing healthy fare shows corporate responsibility. Catering menus with fresh food options and thoughtful calorie counts promote wellness.
Build nutrition into events lasting multiple days. Serve protein-rich breakfasts so guests have energy and stay alert. Offer creative smoothies or juices as refreshing snacks.
Limit sugary desserts in favor of fresh fruits, yogurt, or nuts. Request smaller vegan and gluten-free portions for dietary needs. Keep attendees satisfied and healthy with smarter catering.
Use Sustainable Event Supplies
In sustainability-focused Singapore, the materials used at corporate events speak volumes. Avoid environment-damaging disposables by renting durable dinnerware and glassware.
Choose recycled paper for programs, signs, and name badges. Offer electronic handouts stored online instead of printed. Set up clearly marked waste bins for recycling and food scraps next to trash receptacles.
Replace plastic drink bottles with water dispensers and reusable water bottles. Print signage on recycled materials using soy-based inks. Every green choice makes an impact.
Corporate events require meticulous planning and attention to details to impress guests and reflect well on the company. Keep these tips in mind when coordinating logistics, budgets, and activities for a memorable event worthy of your brand. Wow attendees at your next Singapore corporate event!