Posted by The latest report by IMARC Group, titled “Africa Tissue Paper Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, offers a comprehensive analysis of the industry, which comprises insights on the Africa tissue paper market share. The Africa tissue paper market is expected to exhibit a growth rate (CAGR) of 7.23% during 2023-2028.
Factors Affecting the Growth of the Africa Tissue Paper Industry:
- Rapid Population Growth and Urbanization:
The region is experiencing high population growth rates, resulting in an expanding consumer base for tissue paper products. Moreover, the increasing consumer exposure to modern living standards and goods, including hygiene products like tissue paper, is contributing to the market growth. Furthermore, urban consumers typically have better access to supermarkets and retail outlets, making it easier for them to purchase these products. Besides this, the urban lifestyle also fosters a culture of convenience, further boosting demand for disposable items like tissue paper. Additionally, urban areas often have improved infrastructure and distribution networks, aiding the supply and availability of these products. Apart from this, several companies in the region are focusing on urban centers for product distribution and marketing efforts, which is further driving the market growth.
- Rising Disposable Income:
The growing disposable income, allowing greater expenditure on non-essential and convenience products, such as tissue paper, is contributing to the market growth. Along with this, consumers are prioritizing comfort and hygiene, leading to increased demand for tissue products. Moreover, the rising disposable income also opens opportunities for premium tissue paper products, which were previously unaffordable for a large segment of the population. Additionally, several regional players are diversifying their product range to include both economy and premium tissue paper products, catering to a broader spectrum of consumers. Furthermore, they are focusing on balancing affordability with quality, ensuring that tissue paper products remain accessible to the wider population while meeting the demands of the growing middle class.
- Heightened Health and Hygiene Awareness:
The increasing health and hygiene awareness is a pivotal factor driving the tissue paper market in Africa. In line with this, public health campaigns, global health initiatives, and increased education are significantly raising awareness about the importance of hygiene practices, directly influencing the demand for tissue paper products. Additionally, the growing demand for products that offer hygiene benefits, such as tissue paper, especially in urban and semi-urban areas, is bolstering the market growth. The use of tissue paper is increasingly associated with modern, hygienic lifestyles, influencing consumer behavior. Moreover, the growing presence of international brands in the region, which often bring higher standards and new practices in hygiene, is contributing the market growth. Additionally, the rise of social media and digital platforms as sources of information, which has accelerated the dissemination of health and hygiene information, is supporting the market growth.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/africa-tissue-paper-market/requestsample
Leading Companies Operating in the Africa Tissue Paper Industry:
- Kimberly-Clark Worldwide, Inc.
- Must Paper Industries
- Nova Papers (Pty) Ltd.
- Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company)
- Sappi Southern Africa Limited
- Twinsaver Group
- Universal Paper & Plastics
Africa Tissue Paper Market Report Segmentation:
By Product Type:
- Facial Tissue
- Paper Towel
- Paper Napkin
- Bath and Toilet Tissue
- Wrapping Tissue
- Others
Facial tissue is the most prevalent product due to its widespread use in daily hygiene practices, driven by growing health and hygiene awareness among the African population.
By Raw Material:
- Woodfree Pulp
- Wood-containing Pulp
- Recovered Paper
On the basis of raw material, the market has been classified into woodfree pulp, wood-containing pulp, and recovered paper.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Departmental Stores
- Online Stores
- Others
Supermarkets and hypermarkets represented the largest segment as they offer a wide variety of products in one place and are increasingly accessible due to the rapid expansion of organized retail in urban and suburban areas.
By Application:
- Residential
- Commercial
The residential segment holds the largest market share due to the high and consistent demand for tissue paper products in households, reflecting the growing population and urbanization across Africa.
Regional Insights:
- South Africa
- Nigeria
- Egypt
- Algeria
- Kenya
- Others
Based on country, the market has been categorized into South Africa, Nigeria, Egypt, Algeria, Kenya, and others.
Global Africa Tissue Paper Market Trends:
The burgeoning hospitality and tourism sector in the region, resulting in heightened demand for high-quality tissue paper products in hotels, restaurants, and leisure facilities, is contributing to the market growth. Additionally, the introduction of modern retail formats that offer a wide range of tissue paper products, making them more accessible to consumers, is catalyzing the market growth. Besides this, the increasing investment in local manufacturing capacity to reduce reliance on imports, potentially lowering costs and prices, is positively impacting the market growth. Furthermore, the imposition of favorable government policies, including incentives for local production and reduced tariffs on raw materials, is driving the market growth.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
Contact US:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145 | United Kingdom: +44-753-713-2163