Posted by In the fast-moving world of technology and digitalization, the phenomenon of the rapid launch of inventions is not something new. Tech professionals and skilled experts are constantly looking forward to coming up with advancements and developments that will help and facilitate people in all spheres of life. In other words, technological advancements are not limited to a single field or industry. Instead, the scope of technology is now being expanded and entering multiple sectors at the same time.
Augmented Reality, or AR, is one of the most known technological inventions of our time. A technology that was first created and assumed to benefit the gaming industry for Unity game development services and other games only has now become an integral part of many working sectors worldwide.
This article will target the technology of Augmented Reality and its practical implementations or applications in different industries. We will also look forward to some of the exceptional benefits that technological development is providing. So without any further delay, let’s start with our topic.
Augmented Reality (AR) Technology: Definition And Explanation
Augmented Reality (AR) technology is defined as an invention that incorporates both the features of the external world and elevates the experience by adding the components of the virtual world to the whole scenario.
For instance, if you are familiar with the game Pokemon Go, you might understand the workings of AR technology. In this game, the users are required to catch Pokemon characters in their real-life environments. The environment of the game is the actual surroundings of the players, whereas the characters work as virtual elements.
A Brief Historical Overview Of Augmented Reality (AR) Technology
AR technology has been known to be a part of the tech world for the longest period of time.
Progress and development in the AR technology field date back to 1968, when a computer scientist developed the first ever AR head-mounted display system. Since then, the field has witnessed different developmental milestones. A timeline of these milestones is mentioned below.
- In 1990, researchers developed the first head-mounted display device for aircraft and named it Augmented Reality.
- In 1992, the first AR training session was provided to Air Force pilots.
- Since 1994, Augmented Reality (AR) technology has been part of multiple industries like sports, gaming, entertainment, mobile app development, Unreal game development company, etc.
- The industry of AR technology is still undergoing constant progress and growth.
The Practical Applications Of Augmented Reality (AR) Technology
In this section of the article, we will be reviewing some of the practical applications of Augmented Reality technology in fields like
- Medial And Health Care Industry
- The Education Industry
- Retail Industry
- Gaming And Entertainment Industry
- Travel And Tourism Industry
- Medial And Health Care Industry
Technology has proven to facilitate the healthcare sector in two prominent ways. With the help of 3D imaging, the task of training employees and interns has become pretty easy. Compared to the old times when people had to spend a lot of time understanding and learning to carry out complex procedures, these images help professionals, as well as beginners, understand the sensitivities of medical procedures. The second application of AR technology is in the field of pharmacology. AR systems have helped professionals understand how the elements of a specific drug might alter human health and behavior.
- The Education Industry
Next in line is the education industry. In the context of a classroom or during training sessions, AR is used to provide students the opportunity to engage with items they otherwise wouldn’t be able to access in reality. This, in turn, leads to increased levels of interest, class engagement, and motivation for students.
- Retail Industry
The retail industry, be it online or offline, has benefited hugely from AR technology. The application of Augmented Reality in this regard is measuring stuff with the camera on your smartphone and visualizing furniture in your space before you buy it.
Not just furniture but AR technology has also made virtual tours possible for individuals. This feature has helped businesses increase their revenue rapidly. Examples of these try-ons include jewelry, eyewear, makeup, etc.
- Gaming And Entertainment Industry
Augmented Reality in the gaming sector was basically where the technology started to gain popularity. This made game developers work in different companies, like the Unreal game development company or even privately, to realize the wonders of AR applications in games.
Such games have been reported to have benefits, including an element of learning, physical activity, social interaction, and many more.
- Travel And Tourism Industry
AR technology can elevate and improve the enjoyment of traveling. With the help of AR mobile applications, people can easily view different locations virtually to have a better understanding of what the hotel looks like, what places are located in the surrounding area, etc. Other areas or sectors where Augmented Reality (AR) technology applications have proven to be beneficial are the manufacturing industry, the military industry, the automotive industry, and many more.
A List Of Key Benefits Of Augmented Reality (AR) Technology
The last section of the article will highlight some of the exceptional benefits of AR technology.
- The first benefit of AR technology is that it has increased user engagement in different industries.
- Since AR technology has become pretty common, it has also become accessible to users.
- AR technology helps in generating sales revenue and ROI rates at a higher speed.
- Augmented Reality has increased the benefits of including a learning element or facilitating learning procedures in different industries.
- Last but not least, AR technology also helps in generating in-depth data insights regarding customer preference and behavior.
To Sum Up: Augmented Reality (AR) Technology: History, Applications, and Benefits
Now that we know that the domain of AR technology is enormous, there is no harm in accepting the fact that this technology will turn out to have massive advantages and success in the near future. Mobile app development companies dealing with Unity game development services and other useful solutions have also started to include the application of AR technology in their working procedures.