Global Biscuits Market Share, Trends, Growth and Industry Analysis 2024-2032

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IMARC Group, a leading market research company, has recently releases report titled “Biscuits Market Report by Product Type (Crackers and Savory Biscuits, Sweet Biscuits), Ingredient (Wheat, Oats, Millets, and Others), Packaging Type (Pouches/Packets, Jars, Boxes, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Independent Bakery, Online Stores, and Others), and Region 2024-2032”, Offers a comprehensive analysis of the industry, which comprises insights on the global biscuits market.

How Big is the Biscuits Market?

The global biscuits market size reached US$ 123.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 183.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.

Factors Affecting the Growth of the Biscuit Industry:

  • Changing Consumer Preferences:

The biscuit industry is witnessing a shift in consumer preferences toward healthier options. Nowadays, consumers are mindful of their dietary choices, seeking biscuits that align with their health goals without compromising on taste. Additionally, the rising demand for biscuits that cater to specific dietary needs, including organic, gluten-free, sugar-free, whole grain, and high-fiber options is contributing to the market growth. This trend reflects a broader consumer shift toward snacks that offer nutritional benefits, such as improved digestion, better heart health, and sustained energy levels, contributing to overall well-being. As a result, manufacturers are innovating their product lines to include ingredients that meet these health-conscious demands, using whole grains, natural sweeteners, and functional ingredients that enhance the health profile of their biscuits.

  • Retail Expansion:

The growing market is driven by the expansion of retail infrastructure globally. Supermarkets, hypermarkets, and the expanding sector of online retailing are making biscuits more accessible to a broad consumer base. Moreover, the proliferation of these retail formats provides customers with the convenience of exploring an extensive range of biscuit varieties under one roof or through a click online, making it easier than ever to satisfy specific preferences or dietary requirements. Besides this, widespread availability is essential in market growth that caters to the traditional consumer base and reaches new demographics and geographical areas, thereby increasing the visibility and sales of biscuit brands. Moreover, the strategic placement of biscuits in store layouts and the convenience of online shopping platforms that offer home delivery are enhancing consumer impulse purchases, further driving the market expansion.

  • Health and Wellness Trends:

The escalating consumer consciousness regarding health and wellness significantly influences the biscuit manufacturing sector. There is a growing trend toward eliminating or reducing unhealthy ingredients including trans fats, cholesterol, and excessive sugars, driven by the rising awareness of their adverse health impacts. Moreover, manufacturers are reformulating their biscuit recipes to offer healthier alternatives that align with contemporary wellness trends including the fortification of biscuits with beneficial ingredients such as vitamins, minerals, proteins, and fibers, transforming traditional snacking options into functional foods that contribute positively to the consumer’s diet. Additionally, there is an emphasis on clear labeling and the use of clean, recognizable ingredients to cater to the informed consumer who values transparency in their food choices. Also, the shift toward health-oriented product reformulations reflects the industry’s adaptation to the evolving dietary market.

For an in-depth analysis, you can refer sample copy of the report:

Leading Companies Operating in the Global Biscuits Industry:

  • Bahlsen GmbH & Co. KG
  • Britannia Industries Limited
  • Burton’s Biscuit Company
  • ITC Limited
  • Kellogg Company
  • Lotus Bakeries Corporate
  • Mondelez International Inc.
  • Nestlé S.A.
  • Parle Products Private Limited
  • Pladis Global
  • Walker’s Shortbread

Biscuit Market Report Segmentation:

By Product Type:

  • Crackers and Savory Biscuits
    • Plain Crackers
    • Flavored Crackers
  • Sweet Biscuits
    • Plain Biscuits
    • Cookies
    • Sandwich Biscuits
    • Chocolate-coated Biscuits
    • Others

Sweet biscuits dominate the market share as they cater to diverse consumer preferences for indulgent snacks.

By Ingredient:

  • Wheat
  • Oats
  • Millets
  • Others

Wheat accounts for the largest market segment due to its widespread availability, cost-effectiveness, and versatility in creating various biscuit textures and flavors.

By Packaging Type:

  • Pouches/Packets
  • Jars
  • Boxes
  • Others

Pouches/packets represent the largest market share, offering convenience and portability to consumers.

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Bakery
  • Online Stores
  • Others

Supermarkets and hypermarkets represent the largest market segment due to their extensive reach, allowing for broad accessibility and visibility of biscuit products.

Regional Insight:

  • North America: (United States, Canada)
  • Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

Asia Pacific’s dominance in the Biscuit market is attributed to the growing population base, increasing urbanization, and evolving consumer lifestyles favoring packaged snacks.

Global Biscuit Market Trends:

At present, consumers are seeking healthier biscuit options, driving demand for products with reduced sugar, whole grains, and functional ingredients such as fiber or protein. Manufacturers are responding by introducing healthier alternatives to traditional biscuits.

Moreover, consumers are drawn to biscuits with clean labels, free from artificial flavors, colors, and preservatives. Clean-label products are perceived as healthier and more natural, driving their popularity in the biscuit market. Besides this, manufacturers are constantly innovating to differentiate their products and attract consumers including experimenting with unique flavors, textures, and formats to cater to diverse taste preferences and dietary requirements.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC Group’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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