Posted by WhatsApp is emerging as the preferred mode of communication for business to reach out to customers. It allows businesses and customers to communicate just like they interact with their peers. With ease of operation, multimedia capabilities and encryption features, WhatsApp has taken over business communication across industries.
With WhatsApp for business, the platform provides small and large businesses features that enable quick communication. In addition to that, WhatsApp Business API can be integrated with CRM systems to run campaigns, use chatbots and automate tasks. Altogether, businesses have a secure end-to-end tool to communicate with customers.
Here’s how WhatsApp CRM is being used across different industries to drive customer satisfaction and achieve their success goals.
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WhatsApp CRM in Real Estate Sector
WhatsApp Business has benefited the real estate sector in various aspects. It is common for customers to research a lot before buying a property. While customers are interested in property, the deal can go off the hand due to lack of follow-up. WhatsApp CRM helps solve this problem.
The platform provides various options to convince the customers. It also allows customers to get information easily. Real estate agents can use live chats, exchange information, answer queries in real-time and send reminders to improve follow-up and increase conversions.
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WhatsApp CRM in Healthcare industry
The implementation of technology is a boon for the healthcare industry. It can be used by healthcare providers to send appointment reminders, test results and feedback requests. WhatsApp CRM allows healthcare providers to respond to queries of patients in real time to improve engagement and satisfaction. Healthcare providers provide remote consultations through video and text chats.
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Business in Travel and Hospitality Industry
The travel industry is expected to benefit the most from the use of this conversational marketing tool. Travel companies utilizing WhatsApp are able to provide personalized experience, instant answers and up to date information to customers giving them a sense of control.
WhatsApp Integration allows travelers to receive the results instantly by sharing their request to chat bots or customer service agent. Customers also receive notifications on booking details, instant help with chatbots and the right promotional offers to encourage bookings.
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WhatsApp CRM for e-commerce Industry
For the e-commerce industry the importance of personalized communication is even greater, as every customer has a different buying journey. The platform can be used for communication at various stages during the process. This allows businesses to read the intent of customers.
While WhatsApp for business can help build rapport with customers, it also allows e-commerce platforms to keep customers informed about the orders, provide personalized offers, resolve common concerns and share their shopping experience.
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Financial services
The adaptation of digital technology has allowed financial service companies to provide top-notch customer experience by eliminating the tiring procedures. This allows customers to check bank balance, interest rates, credit limits and promotional offers through chatbots.
Furthermore, WhatsApp CRM can automate the customer onboarding process. Customers can also get automated reminders about credit card due dates, auto payments, statements and more.
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Education Industry
The education industry revolves around Gen-Z, so it crucial to provide engaging user experience. From enrollment and class reminders to fee payments reminders and collecting feedback from students and parents, it has wide applications in the education industry.
Education institutions are also leveraging the platform to enhance the learning and method. By conducting online classes, sharing multimedia content, and facilitating group discussions.
For Instance: Educational institutes can use WhatsApp to share videos, audio files, and documents with their students. They can also use chatbots to answer student queries, provide exam preparation tips and more.
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WhatsApp CRM for Automotive Industry
As the automotive industry continues to evolve, companies need to adopt the latest trends to stay competitive. CRM WhatsApp can help automotive companies to drive sales and achieve growth. Automotive companies are already using WhatsApp Business by allowing customers to book test drives.
This is a useful way to engage with customers interested in your vehicles. You can also send instant quotes and personalized offers to customers interested in your vehicle. The platform can also be used to showcase vehicles and their unique features through images or videos.
In addition, it can be used to send service reminders, safety tips, and warranty information.
Conclusion:
Everyone is aware of the reach of WhatsApp; the platform is being used worldwide. With a specialized platform to facilitate business communication, WhatsApp is useful for businesses of all sizes to interact with customers and improve customer experience and engagement. The platform comes with various benefits such as personalized customer communication, automated common tasks, and track customer engagement. Tools such as WhatsApp CRM take the features of this platform to the next level and help businesses across various industries to exploit the benefits of this platform. When you are looking to leverage the benefits of WhatsApp CRM for your business communication benefits, the expertise of Kommo will help you get the best out of it and gain maximum advantages.