Posted by An ad-serving platform or an ad server is a platform used by advertisers, publishers, ad agencies, and brands to manage digital ads, depending on the instructions received. The right ad server aids in managing the entire digital marketing efforts and activities on a single platform, including targeting, ad placement, media planning, and reporting, bid, and performance optimization. With an ad server, digital marketing professionals who deal with ad campaigns with massive amounts of traffic can easily track their ad campaigns on diverse screens and save the summative details of their performance in one place. The best ad serving tools can help you build and deliver innovative ad experiences. Here are some key benefits of using ad serving tools.
Real-Time Analytics
The most important feature of an ad-serving platform is that it provides users with the opportunity to collect vital data and evaluate their campaigns for more profits and increased performance. With real-time analytics, ad servers provide users with a 360-degree vision of their ad campaign and aid them in maintaining better control of their ads. Also, the ease of tracking the targeted actions can immensely boost the efficiency of the media buying process.
Conversion Tracking
Ad servers help advertisers and brands in conversion tracking by showing them the number of views or clicks on a certain page. Actual purchases made by a customer, sign-up/registration, lead generation, and many other actions. Ad-serving platforms use various methods to track conversions, like behavioral tracking, server-to-server tracking, pixel tracking, and more.
Multiple Campaign Management
Ad serving platforms also provide access to a range of management features. This tools that allow publishers to conveniently manage multiple rich media ad campaigns as well as demand partners or advertisers from a single platform. On the other hand, advertisers can use the ad serving platform’s management capabilities to easily build. Launch interactive, rich media ad campaigns and track multiple campaign performances from their dashboard.
These are some key benefits of using ad serving tools for your digital marketing campaigns. Make sure you select the right ad-serving platform that can help you drive higher-quality leads and sales.