The importance of online customer reviews is very immense in the case of small businesses or brands. The impact of positive reviews goes a long way in promoting your business. In contrast, negative reviews can take away your customers by reducing your brand reputation and credibility. However a business or brand can easily mitigate the impact of negative reviews.
To enhance the SEO of your website and establish your business best in the category, engaging with your happy consumers is one of the best ways. There are many ways through which a business or brand can turn their unhappy customers into loyal ones by practicing some easy tricks. To make your brand or business credible, embed Google reviews on your website because Google is the biggest search engine in the world and users trust its credibility. Follow this blog till last to know the importance of online Google reviews for your business or brand.
How Online Google Reviews Help Small Businesses To Grow:
If you own a small business or brand then you must embrace online Google reviews in this digital era. You can ask your customers to leave reviews after they make any purchase, respond to the reviews of consumers, and share the best online reviews on social media can also help your business to grow. Here are the top reasons why online reviews play a crucial role in the growth of a small business.
1. Online Google Reviews Boost Your Credibility
The customers who leave reviews after using a service or product of a brand or business gain nothing benefit. They share their experience so that other potential customers can read it before making any purchase. As per reports, more than 90% of customers read online reviews before making any purchase and they trust them as personal recommendations. In recent years, to keep online reviews unbiased, review sites have made an even bigger push. For instance, Yelp shows a warning on a page that reviews are soliciting reviews from consumers.
2. Online Google Reviews Forge Trust With Customers
Your business operates on a personal level if you are an owner of a small business, this is the most important advantage of online reviews. You can personally know your consumers who visit your business quite often like daily, weekly, or monthly. You can build trust and connect with your consumers with the help of online reviews easily which are an important part of a successful business. Your customers trust your business when you respond to reviews and use them to enhance your business.
3. Online Google Reviews Make Your Business Visible
When considering the order of businesses, Google takes review ratings from multiple sites and it returns in local searches. Online reviews influence local search engine visibility more than any other factor according to the Local SEO Guide. The ranking of your business is also influenced by your rating and the number of your reviews. The same is true for searches in Google and it is important to add Google review widget on your website. The Google review widget will display all the reviews on your website and there are high chances that it’ll make your website more visible to potential customers.
4. Online Google Reviews Can Be Shared On Social Media
In today’s digital era, social media is vital if a small business wants to thrive. As per reports, more than 96% of small businesses use social media. To extend their outreach, many small businesses used social media platforms like LinkedIn, Facebook, Instagram, etc. To interact with consumers, these social media platforms are very effective ways but for online reviews, they also provide additional avenues. Any small business with a social media presence can reach more customers and have a higher chance of growing their business.
5. Online Google Reviews Influence Buying Decisions Of Customers
Customers do research for the products or services they are going to buy from your small business. Because no one wants to spend their hard-earned money on a brand or business that is not worth it. Before a customer tries something new from a business or brand they prefer to read insight from someone other’s experience. Through online Google reviews, more than 70% of customers are influenced. Because no consumer will take risks with businesses that have no reviews or fewer reviews.
6. Online Google Reviews Develop More Reviews
If your business or brand is getting reviews then it will also encourage other customers to leave reviews for your business or brand. To give new customers confidence, the appearance of several reviews is enough so that they can provide their own feedback on a specific service or product.
7. Online Google Reviews Encourage Word-of-Mouth Marketing
After your small business or brand has been noticed, word of mouth generally happens over time and you’ve got people talking about you. The more positive the word-of-mouth, the more marketing, and referrals you may receive for your business. There are many opportunities for referrals, reviews, and chatter, word-of-mouth for your business will be everywhere. Your most effective marketing tool is word-of-mouth for your small business. This word-of-mouth around your business can be tracked and monitored, this is the best thing about review sites these days.
The deciding factor between your business and your competitor can be online reviews. As a small business owner, you don’t have to be afraid of reviews, leverage their powers. List your business on social media or on review sites and help your customers to learn more about your business. Keeping up with the online presence of your business is essential to grow and maintain your business.