SEO Audit

Some Top Advantages of Performing an SEO Audit

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If you have plans to position your website among the main Google searches, you should take into account some SEO positioning actions to have good results. An important strategy is to carry out an SEO audit.

It allows you to detect errors and identify the things that we must improve on our website.

You may want to know what should you avoid when developing a search-optimized website. In this article, we tell you all the advantages of SEO audit.

SEO audit allows you to know the loading speed of your page

One of the advantages of carrying out an SEO audit is knowing the web loading speed since it will allow you to improve the user experience.

Some factors that can affect the loading speed are the type of hosting, codes, and the weight of the images and files.

Identify the keywords that will allow you to position yourself

When you enlist the help of SEO specialists, they will be able to identify the keywords that you can use to rank for articles on your blog or in your web page content that are ranked on your web page.

Some tools allow you to know the right keywords for your strategy, such as Google Keyword Planner, and Google Search Console, among others.

Identify broken links that hurt your website

Many factors could alter SEO positioning. For this reason, the SEO audit allows you to identify broken links, which harm or make you lose your web positioning. This can happen when you change or renew your website.

Know the quality of content

Sometimes, when you start to build a website from scratch, you make the mistake of not prioritizing the quality of the content that will be on the website.

Therefore, the SEO audit will help you to know what actions you must take to improve your SEO content. For example, adding or maintaining keywords, and improving the link-building strategy.

Detect duplicate links

If we do not want to lose SEO positioning, we must avoid having duplicate content throughout the website.

The SEO audit allows you to find duplicate content, and if it were the case, it helps you to repair it as soon as possible to rise in the Google position and avoid piracy, or in the worst cases, have a penalty.

Responsive design

Almost 85% of users enter web pages from a mobile device. Therefore, all companies must take into account the browsing experience and user behavior when adding the mobile version. This action will help the user to find true and fast information.

Identify if HTML tags are well used

We should not underestimate the content of your website. Another factor that you must recognize in an SEO audit is the good use of HTML tags.

What does it mean? For example, when writing blog articles or even for web structure, the following points should be taken into account:

  • Optimize images.
  • Search keywords.
  • Use H1, H2, H3 and H4 tags.
  • Use of meta descriptions.
  • Use the “alt tag”

Know the health level of the domain authority

To continue improving the positioning in Google, it is important to know the health level of the domain authority; that is, verify how the SEO On Page and SEO Off Page of our website.

For this, specialists in digital marketing consulting and auditing will be needed to analyze what internal and external elements can affect your website.

Know if content marketing is working

Content marketing is the content strategy that we will be using to improve SEO positioning. So, if we want to stand out from our competition, we must know if content marketing is a good strategy or not.

All the advantages of the SEO audit mentioned above will finally lead to increased web traffic.

Do you want to perform an SEO audit for your website? At Digital Specialist, we have the best specialists in SEO Consulting and Auditing, who will be able to detect and remove errors to improve your business position in Google.

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