The History of SWOT Analysis: How It Came to Be a Popular Business Tool

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The SWOT analysis is a popular business tool for a reason: it’s simple, effective, and has been around for decades. But how did this tool come to be? Let’s take a look at the history of the SWOT analysis and how it evolved into the popular business tool it is today.


The term “SWOT” was first used in the late 1960s by the American business consultant Albert Humphrey. Humphrey was working with the Stanford Research Institute to develop a systematic plan to help large corporations assess their business strategies. The team developed a model that identified four key elements that should be considered when assessing a company’s strategy: Strengths, Weaknesses, Opportunities, and Threats. This model became known as the SWOT analysis.


The SWOT analysis quickly gained popularity as it provided a clear and concise way to assess the internal and external environment of an organization. It was especially useful for businesses that wanted to identify their potential for growth and improvement.


Today, the SWOT analysis is used by businesses of all sizes to help them understand their current situation and make informed decisions about their future. It is a valuable tool for identifying potential risks and opportunities and for developing strategies for success.


The SWOT analysis is a testament to the power of collaboration. The combination of Albert Humphrey’s insight and the Stanford Research Institute’s research and development has created a business tool that is still used today. It has stood the test of time and continues to be a popular tool for businesses of all sizes.

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