Posted by Online content is a major priority for many individuals, businesses, and organizations that have any kind of online presence. From needing to keep up with ever-changing search algorithms to needing to connect with relevant audiences through advertising efforts, businesses rely on good, quality content a great deal in the current digital landscape.
According to the Content Marketing Institute’s (CMI) 2022 B2B Content Marketing report, 70% of B2C marketers and 73% of B2B marketers use content marketing in their overall marketing strategies. This data shows us that those in marketing, from an individual small business owner to a Columbus SEO company, understand just how important content can be to a brand.
But creating content just for the sake of creating content should not be the main takeaway here. There should be a focused and consistent approach to creating content, yes. But it is also important to create content with users in mind.
Below, let’s take a quick look at the importance of creating content with users in mind.
Users are the Key
No matter what kind of services, products, or mobile application you are offering to your users, it is key to understand that users are the key to your business, organization, or application. Without users, you essentially have no audience, no clients, and no customers.
For example, say you run a non-profit organization that is focused on increasing educational opportunities for teens and young adults. To help connect your organization with individuals who would benefit from your organization, the content you are creating for your website should be focused on the individuals you are looking to assist. You would want to create content such as:
- Guides on how to apply for your organization’s assistance
- Informative content around continuing education
- How your organization can help
- How donors can donate
Without that kind of content to help get your organization in front of your relevant audience, your organization cannot do what its primary goal is.
So, users are the key to helping build and maintain your business, organization, or application.
Why Creating Content with Users in Mind Matters
Users are your potential customers and clients, no matter the industry you are in. They find content to be extremely valuable, especially content like webinars, blog posts, news articles, e-books, and white papers, as noted in the 2023 Content Preferences Survey by Demand Gen. So, how exactly does creating content with users in mind matter?
- Your customers will trust you.
Creating content that your customers and users want to see and that benefits them in some way will help build trust between you and them. By taking a targeted approach to your content that helps to provide insights, answer questions, and offers helpful information, your users will be able to feel a sense of trust in what you share with them.
If your content is high quality and informative, the more likely your users are to have a positive view of you and your brand.
- You can build an impactful library of content.
Content you create that is centered around your users will not be a one and done scenario. Making content that lives on your website indefinitely helps you build up a library of content that can help your users from the day the content is posted and far into the future. For example, a Columbus content writing agency may create a blog post that offers beginner tips on how to edit writing with SEO in mind.
This type of content is evergreen, offers useful information, and helps to establish that agency as an authority within their space.
- User-centric content can help build brand awareness.
While just about anything can build brand awareness, user-focused content will help to build positive, trustworthy brand awareness. Content that offers your users and customers something reliable and unique will help familiarize you and your organization in their mind and is a very valuable thing to have. Think of Google as a prime example.
Google is the premier search algorithm across the globe. People tell others to “go and Google it” when someone needs information and that’s because Google has a very positive and far-reaching brand awareness – both through becoming a trustworthy suite of products and by offering their customers user-centric content.
The type of content your users want to see will vary depending on who you are and what you do, but remember to keep users in mind when you are creating content.
About the Author
Split Reef is a leading Columbus SEO company that is dedicated to partnering with businesses across a wide range of industries to provide a full suite of digital marketing and digital development solutions. Their full suite of services includes responsive web design, mobile app design, digital marketing, SEO copywriting, social media marketing, and on-page SEO, among others. With offices located in two innovative markets, Split Reef is a Jacksonville, Florida and Columbus, Ohio content writing agency that utilizes the latest industry tools and strategies to deliver highquality results to their clients.