Posted by A decade ago Cognition And Emotion Journal published a thought provoking research on facial features. According to the research your decision whether to trust someone or not, is taken within 100 milliseconds of seeing their face.
Talk about the value of making a compelling first impression, right? A not so perfect first glance spells out sure doom for your business. So, imagine you could get that first impression done with, before your client walks through the door?
In the corporate world, there’s no other better way than taking fun corporate headshots to win a potential client’s trust. In this article we’ll explore the reasons to consider corporate headshot photography as your next business move. Let’s get going!
Professional Headshots Build Trust
Every thriving business professional admits that the customers should come first. Building a robust, growing client base is difficult but not impossible. Smiling photographs can easily make clients comfortable with your business in seconds. When someone explores your website and sees the face of a cheerful employee, there is a positive connection created in their mind.
Moreover, in this age of social media people are searching products online more than ever. Simply put, your first impression is not any more when the client steps through the door. If they’ve happened on your social media or website, it happens well before you meet in person.
Clean headshots convey to your clients who they are endorsing when they pick you over the competition. It puts a smiling face to the organization name.
Professional Headshots Re-Enforce Values
If a client is associating your face with the organization’s name, the picture they see should depict your core values. For example, selfies of a worker on your About Us page seem to be unprofessional. Another mistake is cropping a family portrait just to feature the employee. They may look beautiful, but the business sounds cheap.
You could have the sharpest website, but it won’t matter. Clients now relate your business with a selfie of Amanda and Bobby together at Taco Bell. Although such “casual” photographs are relatable, you don’t want to confuse the client. Of course, it’s vital to highlight the human side of your company. However, you can do that and preserve an air of professionalism. Fun professional headshots are acceptable and perhaps a better option, depending on your line of work.
Summing Up
An additional benefit of getting custom corporate headshots is that these can be used multiple times. Update your social networks, like LinkedIn, with photographs of your staff. Stay current this way and let your employees update their profile photos with these headshots. Headshots are also useful when business cards are designed, or billboards are procured. From social media accounts to paper flyers, there is no end to the possibilities. Corporate headshots can pull off a positive first impression and earn the trust of your client. When done correctly, the fun corporate headshots fortify your commitment to quality and other core values. As a leader, these photographs should corroborate the quality that you deliver consistently. For further information please visit our website: https://www.peterwaldphotography.com/