Posted by Conversion rate optimization is among the most effective means of improving online ROI, but only if you know how to do it right. A/B testing is a powerful CRO tool that can help you determine which design changes will have the biggest impact on your business goals, whether they’re related to website traffic, engagement, or sales.
But with so many different A/B testing tools on the market, how do you know which one is right for your business? In this article, we’ll take a look at the top 10 A/B testing tools to help you optimize your conversions and improve your ROI. Whether you do it yourself or opt for conversion rate optimization packages, you need to know about these tools:
Google Optimize
Google Optimize is a free tool that integrates with Google Analytics to help you test different versions of your website or app and make data-driven decisions about your design. It offers a wide range of features like multivariate testing, reporting, and integration with Google Analytics. Along with this, it also provides a visual editor to make changes to your site without having to code.
Optimizely
Optimizely is a leading A/B testing tool that helps you test, personalize, and optimize your website or app for better conversion rates. It offers a wide range of features like experimentation, multivariate testing, behavioral targeting, and more. In addition, it offers a visual editor and integrations with popular analytics tools like Google Analytics, Mixpanel, and KISSmetrics.
Adobe Target
Adobe Target is a cloud-based A/B testing and personalization tool that helps you deliver personalized experiences to your website or app visitors. It offers features like A/B and multivariate testing, behavioral targeting, reporting, and integrations with popular Adobe products like Adobe Experience Manager and Adobe Analytics.
AB Tasty
AB Tasty is an A/B testing tool that offers features like behavioral targeting, reporting, and integrations with popular analytics tools. In addition, it offers a visual editor to make changes to your site without having to code. Moreover, this platform is ideal for small businesses as it offers a free plan with limited features.
Crazy Egg:
Crazy Egg is an A/B testing tool that helps you understand how your visitors interact with your website or app. It offers features like heatmaps, session recordings, conversion tracking, and integrations with popular analytics tools. In addition, it offers a wide range of plans to suit different budgets. You can also use Crazy Egg for free on a 14-day trial basis.
Zoho PageSense
Zoho PageSense is an AI-powered A/B testing tool that offers features like personalization, experimentation, and integrations with popular analytics tools. It also offers a wide range of plans to suit different budgets. You can also use Zoho PageSense for free on a 14-day trial basis. Zoho PageSense is an ideal tool for those who are looking for an easy-to-use and affordable A/B testing solution.
Kameleoon:
Kameleoon is an AI-powered A/B testing tool that allows you to test anything on your website, from small changes like button colors to major redesigns. It also offers a wide range of features, including multivariate testing, behavioral targeting, and customer journey optimization. Moreover, you get advanced features like heatmaps and session recordings with paid plans.
Convert
If you’re looking for an all-in-one A/B testing platform that’s easy to use, Convert is a great option. With Convert, you can create and run tests on your website without having to code or hire a developer. Additionally, Convert integrates with popular web platforms like WordPress and Shopify, making it even easier to use. Prices start at $49/month for the Basic plan, which includes up to 5,000 visitors/month.
Freshmarketer
Freshmarketer is known for offering a suite of powerful marketing tools, but its A/B testing tool is among the best in the business. With Freshmarketer, you can create and run A/B tests on your website or mobile app with ease. Not only does it offer a wide range of features and integrations, but it also has an intuitive user interface that makes it easy to get started with A/B testing.
VWO
Visual Website Optimizer (VWO) is an A/B testing tool that helps you test, analyze, and improve your website or app for better conversion rates. It offers features like behavioral targeting, multivariate testing, reporting, and integrations with popular analytics tools. Moreover, you can use this tool for free for up to 500 monthly visitors.
Wrapping up!
In conclusion, these are the top 10 A/B testing tools that can help you optimize your conversions and improve your ROI. If you’re not sure which tool is right for you, reach out to EZ Rankings – conversion rate optimization agency for help. The right CRO partner will have experience with a wide range of tools and can help you determine which one is best for your business goals.