Posted by As a photographer you know how important it is to capture the right light and focus on your subject. Those same skills can be used to create videos that connect and captivate our audience. With the demand for video increasing, many photographers are adding it to their portfolio. This can be a big step to take as it requires more technical skill and planning. If you are considering this, we want to help make the transition as smooth as possible. In this article, we will explore some of the similarities and differences between photography and videography and provide a few tips for a successful transition.
Just like a photo shoot, video requires a strong preproduction process. This can include scouting locations, determining the best time of day to shoot, and creating a storyboard with illustrations of each scene in sequence. It is also important to have a clear idea of the final product, such as what shots will be needed for your client’s project.
Some photographers may be hesitant to dive into videography due to the cost of the necessary equipment. However, the good news is that most camera’s today have the capability to shoot both photos and video. If you are not ready to invest in a full video production kit, there is always the option of teaming up with a videographer or finding a local production studio to rent equipment and get some hands on experience.
Another consideration when transitioning to video is that the editing process can be more intensive than photography. The use of audio, varied lighting, cues for actors to speak their lines correctly and clearly, shot angles and graphics are all factors that need to be managed during the post production process.
Cinematography techniques are similar to photography compositional rules and can be learned by watching tutorials and practicing on your own. For example, it is important to avoid harsh, direct sunlight and instead find some diffusion whether it is natural through clouds or bounced off a wall. Also, like in photography it is important to create a depth of field and not focus on just one thing in the frame.
Some of the specialized equipment for filming can be expensive and difficult to maintain. This is why most ad agencies will hire outside video production companies to handle their television commercial and sales/training videos. It is rare for an individual to set up a studio on their own due to the high start up costs. There are exceptions to this rule, but if you are serious about becoming a professional videographer it is wise to seek out a partner with whom to learn. The right team can make the difference in your success.