Posted by Inclusive education reflects the search for equity in all people and new technologies have helped make this possible. Including everyone in education not only has to do with giving more opportunities to learn to people with different abilities, but also to those who have fewer resources and those who are far from educational institutions.
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How can new technologies help people with different abilities?
Let’s take the example of blind people or those with severe difficulties seeing and reading. When it came to “reading” a text, they previously had to resort to a person who took the trouble to read to them or to books in Braille, with the limitation of available titles and accessibility. To include people who have these difficulties, a variety of tools and applications have been developed that allow them to manage independently and enjoy the same titles as someone who can read. Among these new features we have one of the most interesting options: audiobooks. They are currently on an interesting rise in the market, they have increased their sales by more than 20% in recent years and in addition to offering convenience for those who consume them, they make learning easier for those who cannot see. Another tool It is designed for those with reduced vision and is the possibility of transforming any text into audio automatically, making it possible to consume research papers, titles that are not so in demand, and any reading material.
How can new technologies help low-income people?
Every day the quality of public education in the world increases, people with low resources have the possibility of accessing classrooms for free, but the process for a more inclusive education cannot end with reducing the costs of access to education. A more inclusive education must ensure that all students can access the textbooks they must use to study. It is essential that institutions take advantage of the fact that more than 75% of the world’s population has mobile devices and provide them with material that can be consumed virtually. To do this, institutions can create their own Virtual Library and transform all their publications into a digital and enriched version automatically and easily.
How can new technologies help people living in remote areas far from educational institutions?
Educational institutions must emphasize that everyone can access the content they offer. For these reasons, it is essential to invest so that distance education becomes increasingly easier. For this, the monitoring that the institution can do about the way its students study is very important. Thanks to the Internet, its massiveness and the possibility of generating data and usage metrics, we can give true access and monitoring to each of the students, in an individualized and precise way. We have the obligation to generate a world with more opportunities for everyone, thanks to the alternatives that new technologies offer us.
Marketing step by step: actions you should implement
In this post, our friends at ink-it give you useful tips so that you can take advantage of these holidays and get more readers thanks to Christmas marketing. We are a few days away from Christmas and it is no secret that this season is one of the most prosperous for sales, because consumers are more inclined to make purchases compared to other seasons. This is why it is important that you implement Christmas marketing strategies that benefit the promotion of the digital publications of your Virtual Library. If you are wondering “where do I start?”, here we list the steps you must follow to encourage sales of your catalog on these dates.
Make a special selection and highlight it
It is time for you to choose the publications most related to the values and customs of the Christmas season and place them in a special section in your Virtual Library, so that these are the first thing your customers see when entering your catalog. For example, you can consider publications that address everything from religious themes or cooking recipes for family dinners, to novels whose plot takes place in winter or that promote values such as brotherhood.
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Offer discounts and promotions
There is nothing more attractive to a customer in the mood to buy than a discount or promotion. If you are a small publisher, you don’t necessarily have to auction your books to generate sales, just offer a discount that doesn’t significantly affect your profits. Since if your income flow allows it, choose to apply a 2×1 promotion, or to give away a publication with the minimum purchase of a certain number of products. It is also effective to give away discount coupons or with cumulative points that provide subsequent benefits to the customer.
Create dynamics in social networks
In addition to publishing images with Christmas motifs that envelop your followers in the nostalgia of the season, hold contests with prizes for the winners. You can give them anything from a free download of a title that you are interested in promoting (for example, your most recent release), to a whole surprise kit that includes free download codes and discount coupons. Among the most practical ideas for contests on Facebook are giveaways. You can rely on tools like Blonder to choose the winner. You can also choose dynamics that encourage participants to share your content, in this way they will encourage other users to enter your networks, increasing the reach of your publications. An example of these dynamics is to invite participants to write a micro Christmas story in the comments box of your publication and reward the one who manages to gather the greatest number of likes.
Take advantage of Facebook Ads
If you think that it is unnecessary to make paid ads on Facebook, you are wrong. However, it is also a mistake to believe that an advertisement is going to solve our lives, especially when we do not take the trouble to find out what the correct way to do it is. Placing ads seems like an easy thing, but in reality there are many factors that you must consider: the objective we want to achieve (for example, if you want reach or interactions), the format (whether it will be a still image or an audiovisual), the message (which must be brief, concrete and creative) and the audience you want to attract, since good segmentation is vital for your investment to return. Nowadays it is really easy to find content and platforms that help us learn the best practices for making ads, for example, on the Hoot suite blog you can consult a guide for beginners. These practices will not only be useful for Christmas marketing; you can apply them to any other advertisement you make during the year.
Do email marketing
Due to its convenience, email marketing is an essential tool. Because? Because sending emails is free! and customers don’t have to go looking for your offers, you bring them the offers to the comfort of their mobile phone. Set a date before Christmas to send a newsletter with information about the special selection of publications you made, some gift suggestions from your catalog and ads with your discounts and promotions. Remember that it is also important to send them a message with your good wishes and thanking them for their loyalty. Don’t forget to include calls to action in the body of the email, that is, add a button with the text “Visit my Virtual Library” or “Take advantage of the Christmas discounts by clicking here.” Although there are no exact recipes for Christmas marketing, well Each publisher has its own means and needs, these are the minimum actions that you must apply so as not to be left out of the advertising strategies that will be permeating the market during this season. Take the test and see the results.